News | June 2, 2014

Tech Data Launches New Interactive Website For Valued SMB Solution Providers

Includes Exclusive New TDLoyalty Rewards Program

Clearwater, FL (GLOBE NEWSWIRE) - Tech Data Corporation (Nasdaq:TECD) today announced the launch of SMB.techdata.com, its new website strategically designed and custom-built for small- and medium-sized business (SMB) solution providers. Unique to web platforms currently offered in the IT channel, the TDSMB website provides a best-in-class user experience, enhanced resources for solution providers, and Tech Data's exclusive new rewards program, TDLoyalty.

"The TDSMB website embraces B2C standards of usability and personalization capabilities, providing our SMB solution providers with a platform individually customized to best meet their business needs," said Phil Filippelli, vice president, E-Business at Tech Data. "Tech Data is the first company in distribution to offer a site with this level of technology for both solution providers and vendor partners, offering online collaboration, enhancing the user experience, and enabling a better flow of information. The website streamlines the ordering process and provides value-added resources seamlessly on one website."

Designed using a four-pillar strategy based on usability, content, commerce, and community, the TDSMB website includes a customizable dashboard design that brings key information to the forefront, providing ease-of-use, convenience and functionality. The website gives SMB solution providers access to new features such as live chat, order monitoring, account status, hot sellers and featured promotions. This includes responsive design that allows users to access the site from any mobile device, with resolution dynamically adjusting to fit various screens.

In addition to the website launch, the TDSMB sales division has aligned its business model to best meet solution providers' needs through technology segmentation and market niches described as follows.

  • TDElite: Uniquely qualified to service all high-end technology needs
  • TDFuel: Highly-trained sales force focused on Systems & Peripherals
  • TDEnable: A tenured sales team aligned by technology and buying groups
  • TDLaunch: A specialized new account onboarding and acquisition sales and support team

"TDSMB puts SMB partners first by offering customizable, straightforward business solutions, hands-on support, and a strong community that empowers its members while driving efficiency and growth," said Greg Banning, vice president, TDSMB at Tech Data. "We understand that business is not one-size-fits-all, and neither are SMB solution providers' growth strategies. Today's market demands speed and human-to-human interaction, which Tech Data has addressed with the TDSMB sales division and through the new website."

TDSMB now offers the following enablement benefits designed to best meet the evolving needs of its SMB solution providers:

  • Ambassador Care: Onboards and educates solution providers on how best to leverage Tech Data to grow their business, creating detailed account profiles and aligning with the appropriate Tech Data sales team.
  • Sales Select: Tech Data will assign solution providers with a personalized sales structure, including a well-trained team that complements their business's market niche and technology offerings.
  • Financial Services: Flexible credit options for SMB solution providers with dedicated programs geared toward their individual needs.

As part of TDSMB, Tech Data is also proud to introduce TDLoyalty, the company's first loyalty program designed exclusively for SMB resellers. The point-based loyalty program is grouped into three levels—Advantage, Choice, and Preferred—based on participants' total web sales for the year. Through each level, participants are eligible for additional services, discounts, and incentives. Participating solution providers can earn points by purchasing eligible products through the TDSMB website and can stack points to purchase items from a catalog of more than 10,000 items, including point redemption for Tech Data's marketing services through TDAgency.

"We are excited that Tech Data has created a website that is easy to use, decreases turnaround time and includes valued-added services such as the order status menu and live chat feature," said David Spencer, Account manager at Government Technology Depot based in Laguna Hills, California. "The TDSMB website makes it easy for my team to pull down information on orders, increasing our business efficiency and offering better satisfaction to our customers. We thank Tech Data for providing us with a best-in-class customer experience through the TDSMB website."

Tech Data's SMB solution providers will be invited to begin using SMB.techdata.com between today and July 14, 2014. To speak with one of Tech Data's dedicated TDSMB team members, call (800) 237-8931, email TDSMB@techdata.com or reach out via our live chat feature.

About Tech Data
Tech Data Corporation is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.8 billion in net sales for the fiscal year ended January 31, 2014. It is ranked No. 119 on the Fortune 500® and one of Fortune's "World's Most Admired Companies." To learn more, visit www.techdata.com, or follow us on Facebook and Twitter.

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SOURCE: Tech Data Corporation

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