Technology Enabling SMBs To Become More Mobile And Competitive, New CompTIA Study Finds
Better connections with customers, more efficient use of resources will drive future IT investments
Small and medium-sized businesses intend to expand their use of technology to improve customer interactions, mobility options and operational efficiencies, according to a new study released recently by CompTIA, the non-profit trade association for the information technology (IT) industry.
Seven out of ten small and medium-sized businesses (SMBs) surveyed said they expect to increase their technology spending over the next 12 months, according to CompTIA's Third Annual Small and Medium Business Technology Adoptions Trends study.
A full third of the companies surveyed expect to increase their IT budget by 10 percent or more. This may reflect large, one-time purchases, which is still a good sign for technology vendors and solution providers. In the aggregate, expect SMB IT budgets to increase by an average of slightly over 5 percent, with some firms' growth rates much higher and some flat.
"Technology is more accessible, more affordable and more available to SMBs than ever before," said Seth Robinson, director, technology analysis, CompTIA. "SMBs may not have an abundance of capital to invest, so they have to make every dollar count. But the majority is willing to spend money on new technologies, especially solutions that give them capabilities on par with a larger enterprise. Technology plays an integral role in the life of a small business."
Among the factors driving SMB technology buying decisions over the next 12 months are desires for better network efficiencies and robustness; improved connections with customers online and in a mobile environment; enhanced resource management and tracking; and more business analytics.
The desire to become more mobile - for both customer interactions and employee productivity - is a clear trend identified in the CompTIA study. For medium-sized businesses (those with 100-499 employees), 42 percent currently have technologies in place - tablets, laptops, smartphones and other devices - that allow them to interact with customers and give employees access to applications, data and networks in a mobile environment. Another 33 percent plan to do so in the next 12 months.
Among small businesses (10-99 employees), 25 percent use mobile solutions and 43 percent expect to start in the next 12 months. Even micro businesses (one to nine employees) expect to significantly increase usage of mobile technology, with current usage at 12 percent and planned usage at 22 percent.
Another example of how SMBs mirror their larger counterparts in technology usage is in the "consumerization" of IT in the corporate environment. A full 85 percent of SMBs surveyed said their employees use personal tech devices for work purposes. Laptops and smartphones are the most popular options, but 38 percent of companies see employees bringing in tablets.
While the use of personal devices may offer convenience and productivity benefits, the CompTIA study suggests that the trend is cause for concern among the large majority (82 percent) of SMBs.
"The top concerns are security-related, whether in the form of a virus being brought into the company network or some breach related to customer data," Robinson said. "The time supporting these devices is also cited as a concern, whether it's time spent by IT staff or by individual employees attempting to access corporate networks and applications."
SMBs may be seeking to mitigate these risks by purchasing tablets, laptops, smartphones and other devices their employees use, bringing them under corporate control.
More Cloud Computing in the Forecast
Nearly one-third of SMBs have adopted cloud computing technology, with medium-sized businesses (42 percent) showing the highest utilization. Another 35 percent of all SMBs plan to use the cloud in some form in the next year.
Storage and backup solutions are the most heavily used cloud applications with 71 percent of SMBs using the cloud in this way. Email (62 percent), document management (59 percent), collaboration (56 percent) and customer relationship management (53 percent) are other popular options.
Among SMBs now using cloud computing, 92 percent of firms say their experience has been positive or very positive; and 97 percent report that their move to the cloud has produced the desired result, with cost and flexibility most frequently cited as the benefits of a cloud solution.
CompTIA's Third Annual Small and Medium Business Technology Adoptions Trends study is based on a May 2011 online survey of 602 IT and business professionals in small and medium businesses in the United States. The complete study is available at no cost to CompTIA members who can access the file at www.CompTIA.org or by contacting firstname.lastname@example.org.
CompTIA is the voice of the world's information technology (IT) industry. As a non-profit trade association advancing the global interests of IT professionals and companies, CompTIA is the recognized authority for IT education and credentials and the primary advocate for IT businesses and workers. Through its foundation, CompTIA also enables disadvantaged populations to gain the skills they need for employment in the IT industry. CompTIA's vision of the IT landscape is shaped by more than 25 years of global perspective and more than 2,000 members and 1,000 business partners. For more information, visit www.comptia.org.