White Paper | March 7, 2012

The Benefits Of Thermal Printing

Source: Datamax - O'Neil

Impact printing, once widely considered the point-of-sale (POS) print method of choice, has lost ground rapidly to today's enhanced direct thermal printing methods.

Retailers first adopted impact printing technology because it offered an economic, versatile printing option that worked with virtually any paper type, including multipart forms. But impact printers can be noisy and can disrupt customer interactions at the POS. They also have slow print speeds, which can impede a retailer's ability to process customer transactions quickly.

In today's high-demand retail economy, the ability to deliver excellent customer service has never been more important. Retailers that cannot consistently offer consumers a rapid and effective POS experience are at risk of losing sales to competitors. Technological advances have made thermal printing a beneficial, cost-effective and versatile printing method — one that can help retailers meet consumers' service-level expectations. In fact, many North American and European retailers have already made the migration, trading their impact printers for more advanced, thermal-only solutions.

This white paper compares thermal and impact printing capabilities, highlights the economic and customer-service advantages retailers can achieve by adopting a leading-edge thermal printing solution and presents the value of thermal printing solutions.

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