The Cloud: The Channel's Biggest Threat And Opportunity In 2015

By Sam Liu, VP of Marketing, Soonr

The cloud is changing the shape of the channel as we have traditionally known it. The increasing need for managed IT services is driving new opportunities for solutions providers that have once been considered to be VARs to a new era of the managed services provider (MSP). The enabler for this shift? The cloud.

The cloud offers limitless scalability and remote accessibility like never before, making productivity-rich processes such as secure file sharing, collaboration and mobility more available to every business. And, today’s businesses are scooping it up.  In fact, according to Forrester, the public cloud market will be worth as much as $191 billion by 2020 signifying a tremendous opportunity for the channel to deliver new cloud solutions that will expand their opportunities and customer base while extending engagement with a customer beyond implementation to ongoing service management.

Solutions providers that fail to seize the opportunity presented by the cloud will miss out on what may be the most significant opportunity in a decade. What will they miss? Here are five key things.

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