The Digital Wallet Opportunity: Beyond The Hype

What growing consumer comfort with m-commerce means for brick-and-mortar mobile payments, and what merchants must do to respond.

Consumer sentiment toward m-commerce—or payment card-based, mobile-enabled e-commerce transactions—is positive and growing more rapidly than anyone could have anticipated. Shoppers’ robust usage of their smartphones for retail commerce is indicative of their propensity to see their personal devices as yet another means of “omnicommerce,” another vehicle through which to engage, shop, and transact with a retail brand.

In this paper, we’ll explore the digital wallet opportunity, the challenges digital wallet adoption poses, and the most efficient path to its adoption through dealer-supported, integrated POS systems.

Download the full white paper below to learn more.