The Four Cornerstones Of A Comprehensive Software Monetization Strategy

This paper focuses on how software publishers can transform their software monetization strategies by evolving their approach to licensing, entitlement management, and customer enablement in order to optimize the profitability of their software.

As software pricing, packaging, and licensing requirements have become more complicated, so have the associated operational processes and the impact they have on company operations overall. This paper illustrates how to best meet these challenges and demonstrates the value that can be derived, financially and operationally, when a comprehensive software monetization strategy is established and properly executed.