There are many reasons why companies choose to use rugged devices. Reliability is a common one. Another, often overlooked, reason is the lifespan of the units. Whereas many competing brands reach end of life in a few years, many rugged devices continue on. This potentially gives customers a new option when it comes to older equipment.
For instance, there is a strong aftermarket for retired ToughBooks. Because ToughBook hold their value, companies looking to upgrading to new models often can get paid for older equipment. PlanITROI is one company that helps remarket retired IT equipment. "With ToughBooks, customers often have an asset at end of three years, rather than a liability," says John Moelter, owner of VAR Mobile Ingenuity. "It makes our sales pitch a little easier when we can show the customer that they can use the ToughBook for three to five years and then sell it to someone else rather than throw it away. It doesn’t seem like much, but imagine if you can get $200 for a computer instead of paying $150 to have it disposed of. How green is that?”
To read how Mobile Ingenuity is increasing sales by selling rugged mobile computers, click here