The Importance Of POS-Agnostic, Data-Driven Decisions

It’s no secret that consumers are becoming increasingly selective, gravitating more than ever toward stores and restaurants where they have the best customer experiences. Coupled with increasingly demanding customers is growing competition, creating an environment that compels merchants to exercise greater care when formulating business strategies. Regardless of the Point of Sale (POS) system in use, it’s important for you to have the ability to collect and analyze data to help make better business decisions. Data-driven decisions play a critical role in providing the caliber of customer experience that builds consumer loyalty and steers your business toward sales growth.

How Data Can Impact the Customer Experience

Data can help increase customer engagement and enhance customer experiences with:

• Information to assist customers. Sales associates equipped with tablets or kiosks with “endless aisle” capabilities can make shopping easier and more convenient by accessing information about products and merchandise at the point of decision. Sales associates can also use tablets to tap into the POS system for information about customers’ past purchases and preferences. This information opens the door for increasing customer engagement through cross-selling and upselling. Restaurants can provide tablets to wait staff not only for tableside orders, but also to provide nutritional or allergen information or to make a suggestion for a drink to go with dinner, based on the customer’s last visit.