Article | July 17, 2014

The Important Role Of POS Systems In Small Business Success

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POS Systems In Small Business Success

Introduction

Larger businesses have been using POS systems for many years, and as a result, they fully understand and appreciate the important benefits of POS systems to optimize their business results.  Large POS systems are robust, customized, sophisticated, highly technical, and require a full support staff to keep them running. 

The introduction of tablet-based POS systems enables small, consumer-oriented businesses to take advantage of key business benefits provided by a POS system at an affordable price and for a reasonable amount of time and effort.  In particular, these tablet-based POS systems can be designed for specific types of businesses, such as salons and restaurants, with industry-specific functionality. With this new type of POS system, smaller businesses can optimize in several ways:

  • Better understand what sells best and then refine offerings accordingly
  • Manage and control business expenses, including employee productivity and inventory
  • Track results and performance for specific aspects of the business
  • Engage customers and prospects with loyalty rewards and promotional offers

Unfortunately, not all tablet-based POS systems aimed at small businesses do an effective job.  Small business success using a tablet-based POS requires a combination of industry-specific functionality, the flexibility to tailor the system to each specific business, easy setup, straightforward usage, reliability, and the ability to track and address key business aspects. 

How a Merchant-Intelligent POS System Can Help a Small Business Achieve Success

A POS system can be as important for a small business as for a large corporation. The key for a small business is that the POS system needs to offer functionality and configurability to flexibly address specific business needs and characteristics, and to enhance the business’ connection with its target market– a true differentiator for the business. Tablet-based POS systems are becoming prevalent for small businesses; of course, each vendor claims ease of use and significant benefits.But not all tablet-based POS systems optimally enhance a small business with industry-specific features and the flexibility to tailor the POS system to their specific business.

Merchant-intelligent POS systems provide all of the key capabilities, including flexibility and customization, in one solution package so that the POS system fits the business and the business owner can run the business without having to make work flow changes or identify additional components and bring them all together. For example, the inclusion of integrated payment processing eliminates the need for lengthy decision making and uncertainty. Further, with a merchant-intelligent POS system, the customer-facing merchant counter, or front office, is tightly integrated with business management functions such as employee and inventory management, or the back office.

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