What first began as a buzz term introduced in 1980, the concept of marketing automation has grown from being utilized by few to becoming optimized for many. Hitting its peak in 2004 and suffering from a slight decline after the 2008 recession, marketing automation is back on the up and up and revolutionizing the way that we do business.
Every business, no matter the size, location, customer type, or industry has one thing in common: the desire to achieve more revenue and faster growth. Even with this common goal however, many businesses struggle to align their people, processes, and technology to accomplish this objective.
Marketing automation is the technology that allows businesses to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow their revenue faster, taking the guesswork out of your marketing efforts!
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