Magazine Article | November 11, 2016

The Real Secret To Creating A Managed Services Differentiator

By Jay McCall

This telecom consultant-turned-managed services provider (MSP) solved a common pain point for a majority of its customers and doubled its business over a three-year period.

Some of the most successful companies don’t invent new things — they make an existing product, process, or service better. One case in point is Apple. It didn’t invent the smartphone or tablet or even subscription-based music services; it just made these products and services better. The same principle holds true for managed services. You don’t have to come up with a brand-new technology or web service to sell your customers; you simply need to solve your customers’ business challenges in more innovative ways than your competitors are doing.