The 5 Stages Of The Channel Partnership: What Stage Best Applies To You?

Why do some channel partnerships flourish and others sink to the marketplace abyss? It's a loaded question, sure, but rarely does a successful b2b rapport exist without its fair share of discrepancies. To better understand the multifaceted relationship that is the channel partnership, let's use a metaphor most of us are all well to familiar with: The 5 Stages Of Romance.