The Top 5 Objections To Video In The Cloud And How To Overcome Them

By Jennifer Bruce, business development manager, hosted video, Axis Communications, Inc.

The video surveillance market is a constantly evolving ecosystem, and it is not immune to scrutiny. It wasn’t long ago that skeptics questioned the feasibility, and even need for video surveillance, save for niche or boutique applications. Trailblazers forged ahead and an industry was born; video surveillance is projected to account for $23.2 billion of the security market by 2017. In the 90s, IP security cameras were introduced to the market, and though it took longer than expected, more IP security cameras are now purchased and installed than analog, and the market isn’t looking back. There is again an intersection in the video surveillance market: to cloud, or not to cloud. Here we will explore the most common objections, the facts, and what’s on the horizon.

1. Security. Any system’s security, whether cloud based or locally stored, is reliant on adherence to best practices, like secure firewall management and password protection. The data being transmitted is encrypted, using standard encryption methods like symmetric and asymmetric. The data is then stored by the cloud host or provider in a datacenter that they maintain or is stored in a third-party data center, either of which follows data center security classifications, with 4 being the highest. By following these guidelines, a cloud stored video system is just as secure as a local system, but offers the additional benefits of redundancy and remote accessibility.

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