The Top 3 Ways Mobile Point Of Sale Can Make An Impact For Your Retail IT Clients

By Tom Moore, North America Retail and Hospitality Industry Lead, Zebra Technologies

Typically the last in-store experience shoppers will remember is their checkout experience. Therefore, it’s critical that the mobile point of sale (mPOS) customer experience is as positive as possible and ideally exceeds the stationary point of sale (POS) experience. Retailers are undergoing an industry transformation and are desperate to capture every dollar possible from consumers by driving loyalty, orchestrating desired customer behaviors and maximizing associate productivity. The shopping experience is the retailer’s biggest differentiator, and the store will remain a dominant channel for shopping activity. To succeed, retailers need to embrace the challenge by leveraging technology as a means to personalize the shopping experience. The future will ultimately belong to the retailer who can employ the best technology tools to create value-based, integrated experiences that are targeted and personalized for its shoppers.

Following are the top three ways mPOS can make an impact for retailers...

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