The Trick To Satisfying Financial Services CustomersSource: Xerox
The saying is probably as old as the marketing business — it costs more to acquire a new customer than to keep an existing one. Using marketing dollars effectively to maintain customer loyalty is essential to revenue stability and, ultimately, growth. Not only this, customer experience will be a key competitive battleground for financial institutions going forward. Customers will join for a superior experience, and customers will leave over a poor one.
Xerox offers eight quick tips to financial services institutions to make the most of customer communications, and leverage content in the process.