White Paper | November 6, 2013

The Ultimate Guide To Selling Cloud Backup

Source: Intronis, Inc.

Why Should You Be Selling Cloud Backup?

Nearly half of all businesses in the IT channel are now offering managed services according to a January 2013 CompTIA report titled Trends in Managed Services Operations. Many of these organizations are looking to capitalize on the rise in corporate demand for managed IT support, and therefore need to identify the managed service solutions that promise the greatest profit potential.

In its Winter 2012 CloudTrack Survey, market intelligence firm IDC found that among popular IT workloads and functions, data backup trailed only email as the service businesses were most likely to move to the cloud. Separately, the June 2013 IDC Worldwide Storage Software QView report described an increase in the storage software market’s size.

This is good news for managed services providers (MSPs) offering cloud backup and disaster recovery solutions.

“Demand was strongest for data protection and recovery software as well as storage and device management software,” according to Eric Sheppard, Research Director for Storage Software at IDC. “This was driven by a broad need for data resiliency, improvements to operational efficiencies, and better insights into installed data center infrastructure.”

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