Guest Column | June 3, 2014

10 Things Big Data And Analytics Can Do For The Hospitality Industry

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Data Analytics In The Hospitality Industry

By Tess Rex, Channel Sales Manager, Avero

Traditionally, data and hospitality would not be mentioned together as complementary topics. In fact, the hospitality industry is notorious for lagging behind other sectors when it comes to adopting technology and evolution driven by data. To many, this has been for good reason, and it is perfectly rational on the surface: hospitality veterans are concerned about the tangible state of things. They worry about the basic building blocks of the restaurant experience, including guest satisfaction, food quality, staff execution, service delivery, and atmosphere. At the end of the day, accessing data to read between the lines and learn more about the business on a global level may not be prioritized. Unfortunately, these good intentions are clouding the hospitality industry’s ability to run more efficient, more profitable businesses.

Only until recently — in the last decade or so — did our industry realize that there is more to this picture than meets the eye, and that “more” is in the data. Hospitality industry owners and operators are learning that there are gaps that need to be filled, gaps that exist because they cannot possibly oversee or control every interaction, decision, and movement occurring inside the four walls. And where are they turning to for a supplement of their own eyes and ears? Business intelligence and data analytics that allow them to take better control of their organizations. Insights from Big Data allow them to drive profits and reduce costs quickly and easily so they can get back to doing what they love: worrying about the guest, the food, the service, and the environment. So, how can operators get a handle on their operations financially so they can be at ease and spend more time with staff and guests? Below is a list of 10 ways you can convince your clients in the hospitality industry they can leverage Big Data to improve operations...

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