Guest Column | June 2, 2010

Guest Column: Thinking Outside The Box To Improve ECM Payback

By Jim Bunn, ibml

Great minds think alike. But, when it comes to enterprise content management (ECM) solutions, like minds can be a problem. If every organization approaches its ECM deployment the same way, using the same out-of-the-box technologies and the same old workflows, then creating exceptional results is going to be extremely difficult. The problem is compounded by the fact that many organizations don't have a thorough, in-depth understanding of their own business processes. The more a company thinks that its operations are just like any other, the more difficult it becomes to achieve new efficiencies.

To maximize payback on their ECM investments, organizations need to think outside the box by ignoring the industry groupthink and focusing on their own needs and objectives.

With budget-strapped organizations fearful of making a misstep in new system implementations, it's easy to see how they become locked into a myopic way of seeing ECM deployments. But, that makes it hard to spot new efficiencies and pounce on opportunities for business process improvements.

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