Guest Column | April 30, 2010

Guest Opinion: Thinking Outside The Printer Box

Terry Cruikshank OKI Data

Terry Cruikshank, senior manager, OKI Data Americas

In an economic climate that challenges the certainty of recurring revenue streams, it is critical to think outside the box. OKI Printing Solutions urges VARs to think outside the printer box beyond traditional business printing to discover how office printers in non-traditional roles can equate to incremental high-margin opportunities. With more versatility in printing than ever before, VARs can expand into new, lucrative printing environments with no additional resources or investment required beyond the time it takes to explore the possibilities.

Broaden your perspective to understand the ways all vertical markets can benefit from wide-format (tabloid) printing. A printer such as our C9650hn Color Signage Printer that offers graphic-quality output on a wide variety of media types and sizes is ideal for businesses in any market segment. The benefit comes from implementing affordable, inhouse, shortrun production and virtually eliminating the need for more expensive outsourcing.

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