Three Proactive Steps To Close The EMV Awareness Gap

By Mark Bergner, Director of Product Strategy, Worldpay

As October 2015 came and went, fraud liability not-so-silently shifted to U.S. business owners whose POS devices are not equipped to accept chip card payments. According to The Strawhecker Group, only 27% of businesses have implemented chip technology and surveys show a wide EMV chip awareness gap among consumers, which means there’s still work to be done.

While business owners take steps to EMV-enable their equipment, they can also take proactive steps to shape their customers’ views on chip cards and improve their in-store payments experience. Consider these three actions.