Three Proactive Steps To Close The EMV Awareness Gap

As October 2015 came and went, fraud liability not-so-silently shifted to U.S. business owners whose POS devices are not equipped to accept chip card payments. According to The Strawhecker Group, only 27 percent of businesses have implemented chip technology, and surveys show a wide EMV chip awareness gap among consumers, which means there’s still work to be done.

While business owners take steps to EMV-enable their equipment, they can also take proactive steps to shape their customers’ views on chip cards and improve their in-store payments experience. Consider these three actions.