Guest Column | June 13, 2014

Three Things VARs Should Be Selling Today To Help Retailers Build Loyalty

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Jeff Hasen, Chief Marketing Officer, Mobivity

By Jeff Hasen, Chief Marketing Officer, Mobivity

For your SMB customers, getting patrons in the door is top priority. Once they’re in, the focus shifts to increasing individual ticket sizes and providing excellent customer service to enhance customer loyalty. How can you as a VAR upsell services that map to this core business objective? The following three tools are proven to bring in more customers, more often, and keep them coming back for more. So why not look into adding them to your growing arsenal of POS solutions?

  • The Underutilized Receipt. What if you could provide a tool that allows your customers to deliver targeted offers to reach the right customer at the right time by customizing something they already use every day? Receipt customization allows businesses to increase guest frequency with short dynamic expiration dates on offers, and cross-promote day parts, drive up-sells, up-sizes, high margin products, and drink sales.

How big is the opportunity? Jack Dorsey, founder and CEO of Square and co-founder of Twitter, views the printed receipt as underused and a next-generation point of engagement with consumers. “What if we see the receipt more as a publishing medium — a product unto itself that people actually want to take home, that they want to engage with, be fully interactive with?” Dorsey asked earlier this year at the National Retail Federation’s annual expo, “What can we do with this everyday tool?”

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