6 Tips For Big Data Analytics Success

By Gil Allouche, Vice President of Marketing, Qubole

Big Data is changing the business equation. That may seem a little overstated, but it isn’t far from the truth. For years organizations have been compiling data on everything from purchasing habits to what people are saying online about their products and services. However, it wasn’t until recently that businesses started realizing this data is a gold mine of valuable information. If understood, it could be used to detect patterns in behavior and predict future outcomes. Marketers could use this information to better understand what is behind a successful campaign, and how to avoid a flop.

The key to Big Data success is proper Big Data analysis. There is so much information available. Fortunately, there are a number of tools and platforms available that are meant to help manage the mounds of data. But, if you don’t go about it the right way, you could be mining the wrong things, and missing out on the giant gold nuggets that lead to invaluable insights. 

Here are six tips to help ensure you’re getting the most out of your data:

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