By Paul Nashawaty, director of product marketing and alliances, Unitrends
Are you confident that your customers’ backup and recovery solution will protect business-critical operations in a disaster? Are they confident?
When it comes to disaster recovery (DR) planning, many businesses start out well enough: They conduct initial testing of their backup and restoration approach. But then the downfall: They rely on this plan thereafter. Meanwhile, these same businesses continue to grow, and so do their data stores — leaving their original disaster recovery plan outdated and their operations at severe risk.
Need proof? Consider these statistics: According to Gartner, 40% of all companies that experience a major disaster will go out of business if they cannot gain access to their data within 24 hours. McGladrey and Pullen estimate that 43% of companies that experience disasters never re-open and 29% close within two years.
Become A Trusted DR Adviser
Whether a simple power outage or major earthquake, all types of disasters require a customized plan and accompanying technology to meet that plan’s objectives. As a business partner to your customers, it’s important to become familiar with the components that make up an effective disaster recovery plan, as well as the data protection solutions that drive it. Your customers are looking for you to advise them on all things disaster preparedness — from selecting the right technology for their business to determining how much storage they need to making sure they have the right components in their plan.
Don’t panic. Here are four key considerations to keep in mind when advising your customers on disaster preparedness:
One Size Does Not Fit All
Unplanned interruption of business operations can cause loss of customers and prospects. The strategy your customers choose to guard against these losses will vary based on three factors: how much data they need to protect, how long they can endure downtime of operations and their IT budget.
Pairing the considerations above with data protection solutions that scale with your customers’ business, leverage existing IT investments and offer complete protection across heterogeneous environments will propel your customers to disaster recovery success and your business to new heights.
Paul Nashawaty is the director of product marketing and alliances at Unitrends. In this role, he is responsible for product messaging, marketing and go-to-market strategies, and oversees the company's strategic alliances. Contact Paul at firstname.lastname@example.org.