Guest Column | March 25, 2013

4 Tips For Disaster-Proofing Your Customers' Businesses

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Unitrends Paul Nashawaty

By Paul Nashawaty, director of product marketing and alliances, Unitrends

Are you confident that your customers’ backup and recovery solution will protect business-critical operations in a disaster? Are they confident?

When it comes to disaster recovery (DR) planning, many businesses start out well enough: They conduct initial testing of their backup and restoration approach. But then the downfall: They rely on this plan thereafter. Meanwhile, these same businesses continue to grow, and so do their data stores — leaving their original disaster recovery plan outdated and their operations at severe risk. 

Need proof? Consider these statistics: According to Gartner, 40% of all companies that experience a major disaster will go out of business if they cannot gain access to their data within 24 hours. McGladrey and Pullen estimate that 43% of companies that experience disasters never re-open and 29% close within two years.

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