6 Tips For Managing Customer Relationships

By Nadia Karatsoreos, Community Manager, MAXfocus

It can be tempting to focus most, if not all, of your energy on acquiring new business. But managing the relationships you’ve built with current customers is crucial. It’s a balancing act for sure, and it can grow tougher as the demands on your business increase. Customers, however, will not remain loyal if they feel the service you provide is sub-par.

So how do you remain profitable, work to increase revenue, and maintain customer relationships? Try these six tips:

1. Communicate Early And Often. Regularly interacting with your customers builds trust and creates an enjoyable experience. This is especially true in the managed services space, where you do a lot of proactive work. Your customers will appreciate hearing from you.

Also, be mindful of how you communicate with your customers. Do you send newsletters? Do you call them from time to time? Do you update your website and social media accounts? Focusing on how you respond to their demands and apply their feedback is important.   

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