Blog | July 10, 2012

3 Tips For Selling Cloud Computing Services

By Jay McCall

I recently spoke with MJ Shoer, president of Jenaly Technology Group, an eight-person MSP that made a major move into selling cloud computing services this year. Shoer collaborated with 16 other MSP companies he knows via his Robin Robins Producers Club peer group and started TOGL, which is a cloud services company. Jenaly is projecting 30% revenue growth this year, and the majority of this is attributed to selling cloud services.

During an interview with MJ Shoer, he shared that there are a few messages that resonate best with most of the companies he encounters:

Green Computing — Whether companies are genuinely concerned about leaving a smaller footprint on the environment or they’re looking for ways to cut their electric bill, cloud computing is a way to achieve that goal.

Business Continuity — With natural disasters like the EF5 (the highest category) tornado that tore through Joplin, MO last year, more companies now realize that having an on-site backup of their data isn’t good enough. The off-site nature of the cloud is playing a growing role in disaster recovery.

Virtual Computing — As businesses become more comfortable with moving their data to the cloud, other services such as desktop virtualization come next. This model replaces the traditional client/server computing model with a browser-based computing experience, enabling the end user to reduce its server and computer costs. “The other advantage is that this computing model makes it easier for businesses to be more device agnostic because PCs, Macs, Android, and iOS devices all take on a common interface and user experience,” says Shoer.

Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights