5 Tips For Selling WebRTC Solutions

By Sajeel Hussain, Chief Marketing Officer, CaféX

WebRTC technology is proving to be the game changer it was intended to be. Its simplicity, intuitiveness, and growing availability across browser and mobile platforms are beginning to have a profound effect on the “look and feel” of countless business services, particularly those that are customer facing. For those looking to add easy-to-access services and functions to their systems, there’s no longer the need for clumsy plug-ins, firmware, gateways, or new software platforms that bring their own compatibility issues and operational challenges. WebRTC-powered products can be embedded directly into an operation’s native software to bring a whole new level of functional capability that launches directly within the browser.

Putting Your Best Business Foot Forward

While the technology itself certainly makes for a compelling case to developers and engineers, it is sometimes a challenge for solution providers, channel partners, and sales forces to frame these powerful capabilities as relevant business solutions whose advantages are readily seen and appreciated. In this respect, it may prove helpful to put WebRTC technology into straightforward, easily digestible, and compelling selling strategies. With that very thought in mind, here are five tips for helping today’s sales agents identify qualified prospects more effectively and pitch their WebRTC-powered wares more successfully.

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