10 Tips To Help Get More Leads From Your Website

By Brian Sutter, Director of Marketing, Wasp Barcode Technologies

Every company wants to bring in more business. Usually, that means more leads. One way to accomplish this is with your website.

Regardless of how you view your website today, there’s always room for more leads. In fact, from our 2015 State of Small Business Report we learned that 45 percent of small business owners, nearly half, intend to “invest in new customer acquisition activities and method.” One way to work toward achieving that goal is by optimizing your website for more lead generation.

Here are ten ways you can start getting more leads from your small business website:

1. Make your contact information easy to find. Nearly every site has a “contact us” page. Although that’s a good start, too often the link to find the contact page can be hard to find. Remember: Most of your site visitors will be using a mobile device, usually a phone — not a desktop — to peruse your site. Because they may also be doing something else while they check your site, you have to make it extremely easy for them to find what they need. Make sure to include key information — like a phone number, your address and your hours of business — on every page. The footer area of each page is a good spot for this information. Some websites manage to design the header area of their website so the primary contact information is extra easy to find. That’s even better.

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