Guest Column | November 25, 2013

5 Tools That Can Help Your Retail Customers Save Time and Grow Revenue

To access this content, please Register or Sign In.

By Jonathan DiOrio, Vice President of Business Development, Swipely

In a world where the state of the economy is less predictable than the weather, retailers must be both agile and creative to attract and retain customers. That’s a tall order for folks who are already handling payroll, inventory, merchandising, human resources, IT, and the ten thousand other roles inherent to managing a business — and that’s where you come in. VARs and integrators, as trusted resources and industry experts, are in a perfect position to show business owners a variety of ways to design more effective programs for customer attraction and retention.

Understanding customer behaviors and basing marketing programs on them is a way for retailers to quickly determine what to offer, to whom, and when. There are a few specific kinds of information that can help streamline this approach, and the good news is that this kind of data isn’t just for huge companies any longer:

Sign in to read more.

Newsletter Signup
Get the latest channel trends, news, and insights