Top 6 Population Health Upsells For Your Clients

By Megan Williams, contributing writer

Population health is on the mind of decision-makers with your current clients, so while it may be hard to launch an entirely new relationship based on a population health solution, its entirely possible to start a conversation with your existing client base about ways they’re handling the concept and how they can prepare for industry changes around it.

To help you kick off these conversations, here are six tech solutions in the population health space that may be valuable to your current clients.

EHRs

Discussions around EHRs should be the easiest to begin. They have become relatively standard in the industry and you likely have a pool of clients who are already familiar with the technology. Beyond that, their familiarity will make it easier to initiate conversations on upgrades that may help them implement population health initiatives, as well as coordinate with other local providers and stakeholders who are moving in the same direction.

Patient Registries

These registries serve as the hub of population health management and are used for patient monitoring, outreach, care management, point-of-care reminders, risk stratification, care gap identification, performance reminders, quality reporting, and other purposes. The elemental nature of the registry should be a simple pivot point of your sales conversations.

HIEs

The effectiveness of trying to sell tech around the health information exchange (HIE) will depend largely on how well the concept has taken hold in your client location. Regardless though, discussing the ability to coordinate care via smooth and confidential information sharing is something any provider will understand, regardless of the prominence of HIEs in their area.

Patient Portals

These portals are becoming more important as patient-centered care evolves, so don’t hesitate to begin to push them with all of your clients. If they already have a solution in place, make sure that physicians are using existing purchases to their fullest potential, and that patient-facing elements are being aligned with population health value points.

Telehealth/Telemedicine

Telehealth and remote patient monitoring solutions vary widely, so in discussions with your clients, keep in mind their practice and facility goals, as well as long-horizon solutions that they can grow into as population health, and telehealth itself, develop.

Advanced Data Analytics

While many providers may be slow to jump on board the technologies associated with analytics, it’s never too early to start a discussion. Remind them that they can be used to evaluate the well-being of different patient populations and to keep up with the clinical and financial performance of individual sites of care, different providers, and their organization as a whole. They will be especially important to organizations that need to reduce readmissions (crucial to any facility or organization attesting to Meaningful Use.)