Social media was one of the hottest topics discussed at RetailNOW 2011, held July 24 to 27 in Orlando, FL. There was even an educational session titled "Making Social Media Work For You" that drew a large and enthusiastic crowd. Presenter David Gosman of PC America and SNAP Services did an excellent job connecting the vast world of social media with specific applications for retailers and retail resellers.
Here are some of the most intriguing insights and comments shared via Twitter at RetailNOW. I included a couple of my own Tweets, so let me apologize in advance for the self-promotion. I'd rather be accused of that than not share some key info from the show with you:
@InsideRSPA: #RetailNOW - BSM asked 100 readers "what keeps u up at night?" survey says: #1 keeping up w/rapidly changing technology.
@jannine_houston: Everyone seems to agree SaaS is the future. But how do VARs deliver it successfully? The tech panel at #retailnow all have good ideas.
@golem5: Cloud and SaaS will introduce new competitors from outside the POS industry. Via @JYelton #RetailNOW
RT @golem5: We are bringing the customer closer to the retailer. Via Steve Cuntz #RetailNOW
RT @davidtepoorten: Kay Branson talking about the details of patent litigation at #RetailNOW
@cshergi: #RetailNOW Simon Says take away -- Kill Fear; Ask Anything; Search.
@jim_roddy: Resellers should be in the doorknob business. Spend time w/ your customers. Spend a day working side-by-side w/ them. #RetailNOW
@source_tech: "Action & adaptability create opportunity" #RetailNOW keynote Garrison Wynn - this guy is awesome!
@jim_roddy: Historic moment! Mark Olson of APG named RSPA Chairman Elect - first vendor in assn history to hold this position. #RetailNOW
@ingrammicroinc: Ingram Micro's New Merchant Services Launched Today at RetailNow http://bit.ly/rovALN #credit #POS #RetailNow #VAR #MSP
@golem5: #RetailNOW announces social media service. RSPA Incite for Point of Sale resellers to offer to their end users.
@sundropmobile: RT @bsminfo: RSPA's Finizio says exhibit hall sold out, record attendance. #RetailNOW truly is where the POS industry meets!
@tlpriest: The National Restaurant Assn recommends restaurants only purchase RSPA-certified solutions & providers. Are you certified? #RetailNOW
You know how you used to have to ask lots of people at the event the question, "How was the show for you?" With Twitter, you can take an instant pulse on the event. There was a long list of attendees who gushed about RetailNOW via Twitter. Here's a sampling of those:
@mercurypay: What a great #RetailNOW show this year. Loving all the awards for Mercury and our partners.
@team_motorola: Great time & turnout at this year's #RetailNOW. Thanks to everyone who stopped at Bluestar's booth and events.
@socialmktconvo: Great event at #RetailNOW for @TheProfitStream and #ROISM - posts and videos OTW
@sundropmobile: The speakers were fantastic! #RetailNOW
@vitetconsulting: We are learning a lot, connecting and creating new opportunities for ourselves and clients at #RetailNow
@copperstate: We are learning so much at #RetailNOW. Lots of cool solutions we can't wait to share with our customers.
@sirianifsp: Thanks to RSPA staff and all sponsors for an excellent #RetailNow. See you in Las Vegas in 2012!!
@cshergi: #RetailNOW To the staff at RSPA -- thanks for hosting a great event!
@mwarehouse: @insideRSPA Great event!! We had a blast. #RetailNOW #booth207
@skywiremedia: Thoroughly enjoyed #RetailNow! Packing up and shipping out - back home to #Vegas.
@dcrsnews: Had a great time at @InsideRSPA #RetailNOW conference this week. Headed back to #STL to the heat and the cards!
@jannine_houston: Off to the airport. Thanks #RetailNOW for a great conference. As always it was fun and educational.
@tlpriest: #RetailNOW Wow