News Feature | March 17, 2014

Trace3 Plays Matchmaker For CIOs, VCs, And New Technologies

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By Bernadette Wilson, associate editor, Business Solutions magazine
Follow Me On Twitter @bernadeditor

Trace3

Red Robin CIO And 2014 Outlier Award Winner Chris Laping Explains How The Program Helps CIOs Find New Ideas To Integrate Into Their Businesses

Trace3 has launched a new technology innovation program that brings together Trace3 clients, venture capitalists (VCs), and technology entrepreneurs. Chris Laping, senior VP of business transformation and CIO for Red Robin Gourmet Burgers, is one of the participants in the program. Laping says in the “hypercompetitive” restaurant industry, Red Robin “makes it a practice to routinely comb the market to see what is going on. We need to extend this to combing the market for IT advancements.”

Through the Trace3 program, CIOs who are open to the idea of integrating disruptive technologies into their business operations have the opportunity to communicate their goals to a program curator who arranges a meeting with several IT innovators. When all the parties meet, Laping explains, “It’s like speed dating.” The tech company gets 15 to 30 minutes to pitch their ideas directly to the decision maker of the company.

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