Case Study | January 8, 2014

Tuscaloosa Amphitheater Uses Mobile POS To Speed-Up Order Turnaround And Shorten Wait Times

Source: Star Micronics

The Tuscaloosa Amphitheater is the largest outdoor amphitheater in Western Alabama. Since it opened in 2011, it has been a popular venue for bands and concert tours. The amphitheater, which is sponsored by Coca-Cola, Mercedes- Benz, Budweiser and more, seats 7,470 people.

The Mercedes-Benz Club is a private VIP area that is available to amphitheater Box Suite holders featuring an outside patio area with tables, chairs and umbrellas and inside seating, bar service, special menu items and private restrooms.

“The Mercedes-Benz Club is a great area for box ticket-holders and corporate sponsors to relax in before, during and after an event,” said Joe O’Brien, Director of Concessions for the Tuscaloosa Amphitheater. “We have our own dedicated staff to assist patrons looking for a more upscale experience at the amphitheater.

The Problem

The intention was that guests with access to the VIP areas do not have to wait in lines to get their drinks and snacks. Instead, servers working in these sections would hand-write their orders on a slip of paper, then deliver the slip to the bar or kitchen area for preparation.

This became problematic when the club was busy. During peak hours, servers did a lot of running back and forth to take the orders, deliver them to the kitchen or bar and then pick up the food and drinks to bring them to the tables. The orders were manually entered into a traditional PC-based POS system, which would then print a check for final payment purposes.

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