Uncovering The Bright Spots For You And The Customer In 2012

By Ashley Ford, vice president and general manager, North America, Zebra Technologies

From technology providers to value-added resellers (VARs), integrators, and ultimately end users, it takes the right amount of engagement with all parties in order for the channel to be successful. As 2011 concludes and we move into what will remain an uncertain economic climate in 2012, optimizing the relationships with this community is key. Doing so will allow you to reap benefits for your own business and also ensure that the end user receives the best service, solutions and maximum return on investment.