Case Study

Unified Communications System Solves Phantom Calling And Quality Issues At Small Pet Hospital

By Brian Ferguson, Product Marketing Manager, Switchvox

Businesses with multiple locations, call centers, complex call requirements, and extensive feature customizations often require a more sophisticated and expensive business communications system.  But what about the average, single-location small business with less than 10 employees and relatively simple call requirements? They also deserve the same access to advanced unified communications (UC) features, with the versatility and affordability of a leading-edge VoIP business solution.

The problem arises when lesser systems, claiming to be more efficient and economical for small businesses under 20 employees, have too many limitations and technical deficiencies to handle the job of even the smallest business.

The Pet Hospital of Madison in Madison, AL, encountered this issue. After a series of frustrating circumstances with its previous phone system, it escalated to the point that Dr. Angelique Lawrence, Doctor of Veterinary Medicine for the Pet Hospital of Madison, asked her office manager, “Why can’t we just get a plain old telephone?”

While constructing a new, state-of-the-art building for its veterinary practice, the Pet Hospital of Madison contracted with Gigaparts, a full-service PC store and reseller for business communications solutions. The pet hospital wanted to invest in a VoIP telecommunications infrastructure that expanded its current data network to include voice. According to Office Manager Ruth Freeman, the system it chose worked great while occupying temporary office space just a couple of miles up the street from its new building. However, once it moved into the new facility, the glitches with the new phone system began.

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