Magazine Article | March 22, 2011

Use Security Software As Revenue Generator

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By Robert Gorby, AVG Technologies

The technology landscape in smaller organizations and the resources available to tackle Internet malware are likely to be different from those at larger enterprises. Yet, a security breach is more likely to have a devastating effect on the revenues, or even the survival, of an SMB. Adding to the risk is the fact SMBs are increasingly targeted by cybercriminals. A recent survey conducted by AVG showed that 25% of SMBs have suffered a security breach, and an astounding 14% of those surveyed still have no online security solution implemented. For VARs and integrators focused on the SMB market, it's clear that a tremendous revenue opportunity exists to introduce security software solutions as a core component of your integrated technology offering.

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