Magazine Article | January 14, 2014

VARs, ISVs Rate The Payments Industry

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By Mike Monocello, editor-in-chief, Business Solutions magazine
Follow Me On Twitter @monocello

Exclusive research reveals how VARs and ISVs feel their payment processing partners are performing.

It’s been a few years now that the payments industry fully set its sights on the POS reseller market as a potential sales channel. The fact that POS resellers and independent software vendors (ISVs) own deep long-standing relationships with retailers makes them powerful trusted advisors when it comes to a retailer’s selection of a payment processor.

Business Solutions’ research shows that the payment processing business brought on through POS VARs or software developers (the “POS channel”) is kept on average for at least a year longer than business brought on through independent agents.

Additionally, the processing volume of accounts brought on through the POS channel is double (or higher) than that which is brought on via agents. In short, the POS channel gives the payments industry longer relationships with bigger higher-volume retailers than independent agents who peddle processing services and no POS technology. It’s no wonder the payments industry has been flooding events like RSPA RetailNOW to court resellers!

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