Guest Column | January 5, 2015

Vital Steps For Sales Success In 2015

By Gil Cargill, Sales Acceleration Coach

This article is going to address some numbers that most salespeople and business owners overlook. But, these are truly the vital numbers, or metrics, that will spell tremendous success for you and/or your team in 2015. Most of us recall the old mantra of “calls plus demos equals sales.” And, that’s true, but it is not as effective a philosophy today as it was back in the last century.

You see, the buying process has changed tremendously during the past ten or twenty years. But, the selling process hasn’t kept pace. If you want to manage yourself and/or your team to optimum sales success in 2015, here are the steps that you should take.

  • Selling Time. Make sure you remove any and all non-sales tasks from your sales team. After all, salespeople can't sell while they’re doing administrative paperwork. Nor can they sell while they’re correcting mistakes made by other people on your team. Remember, average American business-to-business salespeople spend 34 percent of their day doing non-sales tasks. By reducing the volume of non-sales tasks, your team will have more selling time. More selling time equals more sales.

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