Guest Column | January 21, 2014

4 Ways Big Data And Analytics Can Help Your Retail Customers

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By Krish Mantripragada, senior vice president of information and analytics, First Data

New technologies provide retailers a deeper understanding into their own business performance as well as the opportunity to find out more about their customers’ behaviors and preferences. With the combination of Big Data and analytics —  and general economic analyses that provide comprehensive insight and analysis of consumer spending — VARs can help their retail clients take advantage of available tools to guide forecasting and make informed business decisions that can ultimately improve the bottom line.

By leveraging analytics, VARs can help their retailers improve their businesses in many important ways. Four key examples include:

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