4 Ways Elite MSPs Master Today's Cloud And Mobility Waves

By Mike Cullen, Senior VP of Worldwide Sales and Business Strategy, SolarWinds N-able

There’s a lot of noise being made about cloud computing and mobile devices and how they’ll put the squeeze on traditional managed services provider (MSP) revenues and profits. But take a closer look and you’ll discover progressive MSPs are thriving, not drowning, amidst the market changes. The obvious question: “How are they doing it?”

Here are four tips from the MSP elite community that will help you capitalize on the move to cloud and explosive demand for mobile:

1. Cover The Bases

There’s no question that low Software-as-a-Service (SaaS) partner margins, combined with cloud providers selling direct to end customers, have changed the dynamics of the managed services market. But there’s no reason to panic. The opportunity for MSPs is to extend monitoring services across on-premises, hybrid, and public cloud. By providing customers with a holistic, comprehensive view of these environments, you can help them bridge the gap between what was once the singular focus of their IT infrastructure — their server and hardware investments — and where their allegiance is shifting today, which is the increasing array of new cloud services that must be activated, monitored and managed.

As small to midsize businesses (SMB) straddle on-premise and cloud environments, operating in the hybrid world in between, it’s important for MSPs to align their services accordingly. Don’t forget that those hardware investments still hold value to your clients. Make sure you continue to address them while moving forward into the cloud. In fact, all price quotes should list traditional IT purchases as well as cloud alternatives, reflecting the mash-up of cloud services and hardware that makes up your client environments today.

Please log in or register below to read the full article.