3 Ways Payment Methods Can Make An Impact On Customer Experience

By Rahn Rampton, Product Manager for Financial Services, Epson

It wasn’t that long ago when merchants would dictate the form of payment by simply asking, “cash or credit?” as you prepared to make a purchase. Many merchants wouldn’t even take checks because they took too long to process and would often “bounce” or be returned.  Today, customers have a multitude of choices when making payments. While cash and credit remain two of the more popular forms of payment, we also have the option to pay with checks, debit cards, ACH transactions, payment wallets, mobile payments such as Apple Pay, or online payments like PayPal, and even with the relatively new Bitcoin currency.

While this storm of new payment options is sweeping the United States, it presents a good time to stop and not just think about the payment method, but also about what opportunities are available to positively affect a customer’s payment experience. There are three considerations that primarily drive the customer’s payment experience:  speed, security and personal convenience.

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