4 Ways To Recharge Your MSP Marketing

By Derik Belair, VP Marketing & Business Development, SolarWinds N-able

Midyear is the perfect time to evaluate your marketing programs. What’s worked? What hasn’t? And how can you switch things up to drive more leads and convert more prospects into customers? Even if you have limited budget and resources, you can still implement a high-return marketing program. Look at these four ways to recharge your MSP marketing.

1. Zero In On Your Best Customers
   The number one rule of marketing is to know who your customers are — from the size and type of business, to their specific needs and pain points. As an MSP, it’s also important to know customers are all different and you can’t treat them all the same. Some generate more revenue and profit, and it makes sense to focus on these clients for the lion’s share of your business. How can you identify your top customer targets? First, their spend is above average, and it increases each year. They also have a low cost of sales, multiple internal champions, and operate in a high-growth sector. All of these criteria will contribute to your ongoing growth and success as their service provider.