What Are The Advantages Of 2D Bar Codes?

By Brian Sutter, Director of Marketing, Wasp Barcode Technologies

Your small business clients wanting to make a big impact with customers can utilize 2D bar codes — which can include more information, such as price, quantity, web address, or even an image, compared to their 1D counterpart.

Brad Vinson, product marketing manager at Wasp Barcode Technologies, suggests, “The biggest breakthrough in Bar Code technology has been the invention of 2D bar codes and camera-based 2D image readers.” For example, the creation of the 2D bar code enables lead generation because a customer can be engaged by something as simple as a sales brochure with a QR code on it. The scanned code will direct anyone to the desired website to make purchases or a sales rep can track the lead from the QR code and nurture that contact into a sale.

Below are three ways to improve business operations and to help small businesses grow using 2D bar codes.

1. Identify Customers Or Patients. In the case of medical service providers, unique 2D bar code labels have become important tools in protecting patient rights and ensuring quality care is provided. For example, Clark Memorial Hospital uses 2D bar code labels on each patient to make sure the nurses and doctors fulfill the “five rights” of medication management: right patient, right medication, right dose, right time, and right route of administration.

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