What Retailers Should Know About Integrating eCommerce With Retail Management Systems

eCommerce experts Donogh Roche and Jim Morrison discuss with Retail Realm the challenges and benefits of fully integrated webstores.

As terms like omnichannel, eCommerce, retail, and point-of-sale increasingly become more synonymous with seamless customer shopping experiences, retailers are looking for complete end-to-end solutions that integrate their webstore with their brick-and-mortar stores without having to manage multiple databases. And while retailers are realizing the benefits of integration, some are questioning its perceived challenges and limitations.

This is why Retail Realm sat down with NitroSell’s CEO Jim Morrison and President and CTO, Donogh Roche to get their thoughts on what retailers are wanting in retail management eCommerce integration, the related challenges and solutions, and advice on setting up successful webstores. Combined, Morrison and Roche have over 30 years’ experience in delivering market-leading eCommerce software solutions and services, including those for Microsoft Dynamics RMS, for retailers around the world.