When dealing with your clients, it’s essential to remember that ultimately, any technology solution they implement is actually about the patient. This is especially true in healthcare, which is why industry moves toward patient-centered care have gotten so much attention. In the past, patient interaction with the industry was limited to time with clinicians and paying actual bills, but as time progresses, we’re seeing a push toward more patient-driven tech initiatives. One of those getting attention as of late, is the patient portal.
An Increase In Spending
In a recent survey conducted by tech consultancy Software Advice in collaboration with Research Now, patient portals got a lot of focus. The survey revealed that 35 percent of EHR (electronic health records) users invested more in patient portals in 2014 than they did in the previous year. This means that many of your current clients are either planning, or are likely open to increasing investment in the technology now, and going forward.
But what does that mean in terms of an actual solution?
A Focus On Patient Needs
Providers, with all their insight into patient needs, can frequently get caught up in the cold details of tech solutions. You though, can help them get past that and work to create a solution that’s effective for them, and that their patients actually use (a metric by which they’ll definitely be grading project success). If you don’t have time to conduct your own patient survey, this article from MedCityNews outlines four desires that patients will have around any portal they interact with.
The article highlights not only the importance of these values, but the fact that EHR designers and providers are already failing in this area.
What Your Clients Need
While patient needs come first, your clients need to know that you are directing their needs toward a successful project implementation. Mainline Health, in a recent white paper, details the top five best practices in launching a patient portal.
While the openness of a patient portal may excite your clients, concerns around patient privacy and safety are still incredibly important, and are influential forces behind IT purchases made by providers today. Check out our article, Healthcare IT Driven By The Patient, to learn more about these forces, and how they’re shaping information technology in the healthcare vertical.