White Paper | December 17, 2010

What's New In Barcode And Label Printing?

Source: CognitiveTPG

At first glance, the market for desktop and mid-range thermal transfer printers may seem saturated — and from a traditional sense, it is! There are a number of products on the market today vying for the same application and customer. Valued Added Resellers of auto-id solutions face many challenges in terms of product availability, competition, product differentiation and total end user solutions.

The two most populous segments in the stationary printer market are the mid-range and desktop printer segments. Combined, these two segments make up the lion's share of the industry in terms of revenue and product availability.

For full access to this content, please Register or Sign In.

Access Content What's New In Barcode And Label Printing?
Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights