At first glance, the market for desktop and mid-range thermal transfer printers may seem saturated — and from a traditional sense, it is! There are a number of products on the market today vying for the same application and customer. Valued Added Resellers of auto-id solutions face many challenges in terms of product availability, competition, product differentiation and total end user solutions.
The two most populous segments in the stationary printer market are the mid-range and desktop printer segments. Combined, these two segments make up the lion's share of the industry in terms of revenue and product availability.