Magazine Article | December 14, 2010

Where Is The Business Value With Unified Communications?

Contact The Supplier

By Ernie Wallerstein Jr., Zeacom

When working with VARs, it is critical for vendors to provide every possible resource with which their partners can close deals and sell products or services. It's no secret that the most effective sales drivers for channel partners are powerful products coupled with a methodical sales approach, planning, and exceptional service and support. However, in today's evolving global market — where new buzzwords pop up daily — a VAR's ability to communicate a solution's core competencies and ROI in 60 seconds or less — without a reference dictionary of acronyms — is also critical. Consider the business case for unified communications (UC). While a very chic term, UC is more than just another vogue buzzword. Within the context of a customer's contact or call center, it's clear how this technology can create a communications environment that enables effective collaboration, streamlined operations, and automated business processes.

For full access to this content, please Register or Sign In.

Access Content Where Is The Business Value With Unified Communications?
Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights
By clicking Sign Me Up, you agree to our Terms and that you have read our Privacy Policy.