Guest Column | October 23, 2013

Who's Educating Your Customers About Digital Signage?

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By Tom Jones, Technology Solution Engineer, Ingram Micro

According to research from Global Industry Analysts (GIA), worldwide digital signage sales are projected to reach nearly $14 billion by 2017. And, out of the predicted $1.4 billion U.S. digital signage market, nearly $700 million will be attributed to the SMB market, according to a report from DigitalSignageToday.com. Digital signage is a hot and growing market that enables your customers to engage their clients in a whole new way.

Consider a couple of common scenarios you may have encountered recently without even giving it much thought:

  1. You pass by an end cap at a retail store, and it automatically triggers a multimedia message about the product being displayed on the end cap.
  2. You’re sitting in a restaurant and while waiting for your food/beverage you notice the display next to the TV on the wall highlighting a drink special or some other upcoming promotion.

How well does this type of media work to get us to buy more products and services? Very well, according to a recent Arbitron study, one in three consumers stated  they made an unplanned purchase after seeing a product advertised on a Digital Sign, and the research, including information presented at the Digital Signage Business Conference, shows that Digital Signs receive up to 10 times more eye contact than traditional static signage. Your retail and hospitality customers are turning to digital signage solutions to engage customers, increase their brand awareness, and ultimately to increase wallet share among their clients.

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