Magazine Article | October 19, 2010

From The Editor: Why Bigger Isn't Better

By Gennifer Biggs, Business Solutions magazine.

I really enjoy talking with the leaders of small IT vendors. Why? It's simple. They get it. I appreciate that they "friend me" on Facebook and ask about my puppy. I like that they can produce an interesting and creative channel partner in a matter of minutes when I am in a pinch for an article contact. I like that they make fun of themselves. What I don't like is the level of disengagement and the attitude problem that behemoth industry "leaders" seem to have. Let me illustrate my point.

For full access to this content, please Register or Sign In.

Access Content From The Editor: Why Bigger Isn’t Better