Why Digital Transformation Will Find New Value And Revenue In 2015

By Zac Backlin, Vice President, Head of Americas, Canopy

In today’s digital world, solutions providers and enterprises face a two-fold digital challenge. Firstly, from end customers, whose spending patterns and expectations of service have dramatically increased by the digital revolution. Secondly, for both providers and enterprises, from the competitive threat posed by a host of “born in the web” startups, operating without the constraints of legacy business models or legacy technology.

Cloud computing is the key for traditional companies to integrate this digital shift and remain competitive. So far, much of the debate around enterprise digital transformation has focused on survival. However, if done correctly, digital transformation will allow businesses to not only survive, but thrive. Companies may realize the importance of the cloud for productivity, product developments, and customer service, but need to turn to a reseller or systems integrator or solutions provider to facilitate the migration. 

Customer Service In The Digital World

Amidst a sea of change, something that has remained the same (and always will) is the positive impact of quality customer service. Recent research by American Express found that 60 percent of consumers have spent more with a company that has a history of positive customer service experiences. Furthermore, over half of consumers said they were willing to spend a larger figure with companies they believe provide excellent service.  This is a good piece of advice for solutions providers and enterprises wanting to have a satisfied, loyal customer base.

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